Breaking Through Clutter with Cheesy Goodness
The Opportunity
Sartori Cheese is a premium cheesemaker that has made a name for itself for beautiful flavor-infused hard cheeses. The organization has deep passion for innovative growth, but felt trapped - stuck in the fancy, cluttered premium cheese case, which had been reduced down to a point of parity. How could Sartori leverage its creativity and passion for making flavorful cheese in an approachable way?
Through an ideation sprint tied back to intuitive opportunity spaces, we generated hundreds of new product, form and packaging ideas to stretch the Sartori offering while not deviating too far from its proud and established core.
The Impact
- Investment in more visual inclusions on the rind to cue flavor, guide usage and flavor pairing, set it apart at-shelf, as well as elevate the brand into a more premium space
- Easier navigation and pairing messaging at-shelf and on owned media channels
Reimagining the future of a $1BN+ business
The Opportunity
The $1BN+ Frito-Lay dips portfolio had been confined to snacks and parties, dip-in behaviors, and singular placement in the chip aisle for a long time.
Through immersive in-home ethnographies and rigorous quantitative research, I unearthed, sized and prioritized unmet category Jobs to Be Done. Using these Jobs as fuel for new product ideation ensured a tight tie back to consumer needs. I led a full day ideation session with cross-functional Frito-Lay teams to generate >1,000 ideas against these Jobs spaces, developed new product concepts, worked closely with a chef to create protocepts and optimized them with consumers.
The Impact
- Just released one of the winningest new product concepts to expand the dips portfolio into new uses
- Received the "greenest BASES results" the client had ever seen
- Led to an identical innovation request for Tostitos tortilla chips as well as insights work for Bare Fruit Snacks